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Crest 4 kids campaign- ads and campaign

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This campaign was created around Crest’s toothpaste for children. I created a microsite, game and advertisements. For the advertisements I chose websites that parents use frequently like Amazon and Toys R Us. I drew inspiration from current online games for children. The intention was to make going to the dentist less scary. The game consists of different levels with different characters. There is also an option to share your score on social media.