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Ocean Spray Plans Book- The Cran Effect

 

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This book is a product of a year's worth of work. It was created as a competition entry for the 2018 National Student Advertising Competition. The client was Ocean Spray. The objective was to make their products more popular among millennials. I was the main designer on the project. I drew inspiration for the color palette from Ocean Spray's current well established product line. I also created the icons and additional visual elements. It received third place in the district one competition.