The "Your Classic, Customized." campaign was created for the 2019 National Student Advertising Competition and the client was Wienerschnitzel. The objective was to make hot dogs trendy and cool among "Trendmakers" and "Connectors". The idea behind the campaign was to focus on individuality and customization. I was the Art Director for this campaign and followed it from idea conception through brand execution while working closely with the Creative Director. I chose the color palette, typography, created the icons and many of the additional supplementary graphics.